I’m a designer, creative consultant, and long-time collaborator with artists, organisations, councils, and brands who care about making meaningful things.

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For over 20 years, I’ve helped people bring their ideas to life, shaping brands, projects, and creative work that feels true, distinctive, and beautifully crafted.

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My background spans fine art, design, photography, and brand strategy. I began as an artist, drawn to visual storytelling in all its forms and over time, that’s become my superpower in branding: helping people uncover what’s essential, and expressing it with clarity and heart.

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I’ve worked across arts organisations, councils, performance, education, hospitality, philanthropy and small business, branding everything from one-night-only shows to long-term ventures. Every project is different. But the common thread is always people, their stories, their hopes, their vision for what could be.

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This is what I love most about what I do:
> Listening carefully.
> Asking the right questions.
> Translating all of it into design that feels like them.

 

When the work feels personal, purposeful, and beautifully considered that’s when a brand moves beyond just looking good. It becomes magnetic.

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If that’s what you’re seeking, I’d love to work with you.