Leading Health & Medical Insight on Everyday Parenting
Parenting Portal — Expert support whenever you need it
The Parenting Portal by Parents You’ve Got This is an online library of expert-led, evidence-based videos, guides articles and more, created to support parents at every stage. From pregnancy to toddlerhood, the Portal offers trusted advice from Australia’s leading medical and health professionals.
The branding was designed to clearly communicate the digital nature of the platform while maintaining a sense of warmth and reassurance for new parents. A soft palette of apricot and lavender ties into the core Parents You’ve Got This brand, creating a calm and welcoming feel.
As one of the first of its kind in Australia, the Parenting Portal provided groundbreaking access to expert perinatal and parenting education in a fully virtual format. All graphics, animations, video editing, and digital marketing materials were created to ensure a cohesive and engaging experience across every touchpoint.
The result is a trusted, easy-to-access resource for parents with expert support, whenever and wherever it is needed.
Role
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Led brand identity development
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Defined visual styling to align with the existing parent brand
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Designed the full portal interface
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Sourced illustrations and developed assets for the platform
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Built the site layout and visual system using Wix
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Integrated subscription system for paid and gated access
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Designed marketing materials for launch and promotion
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Created social media templates to support outreach
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Provided ongoing creative direction and consultation
