Identifying and focusing on your target audience is where branding is at its most valuable. When beginning a brand development I usually take a deep dive into current trends in the market so that we are clear about direction and where we should place your brand to create the most value. I’ll work with you in finding what your point of difference is and bring this to the forefront of your brand. Let this step of your project be one that solidifies what you’re all about and express it with strength and integrity.
I usually begin with some questions about preferred style, imagery, colour and meaning, so we are all clear about direction and what we are looking for in the outcome. Once we set the direction and have a clear vision I utilise my graphic design skills and experience to execute the collateral. It’s a process of toing and frowing until we feel we have a brand with integrity and meaning.
Branding with 'Tear it up design' is ultimately more than a logo, it’s a suite of design elements you’ll receive that will allow your audience to experience your brand and messaging across all your channels. This includes all elements for print and online use. I hand over the components with a mini style guide for you, so you can confidently execute the brand yourself. If you're not up to the task of roll out I can always assist you with this and any other collateral you may need executed.
The brand architecture developed will allow you to feel confident and excited about how your project will enrole others in your vision and is a fundamental component to creating consistency across varying platforms of online and any space, be it print, packaging or a live event.
If you're ready to start the process let's chat.